Over 205 billion emails are sent every single day. Plenty, if not most of those emails get sent straight to trash. If you want your prospects and customers to click, open and read your emails, you have to make them stand out.
It is the most trusted and credible source of digital communication for business professionals.
When you create engaging, valuable email content for your audience, your clients will love, trust and continue to do business with you. It’s really that simple.
Yet, email campaigns take time, energy and money — make sure you’re spending your resources wisely.
Yep, you heard right. The concept of “short and sweet” isn’t appropriate for every situation. When the content is good, it pays to elaborate.
If you’re going to write a longer message, follow these tips:
The subject line is the first impression your audience gets of your brand. Use the space well!
Get creative, be thought-provoking. Show your prospect you understand their problem and have a solution. Avoid being too straight-forward and leave enough mystery to garner a “click.”
Before writing an email, ask yourself what you want the recipient to do. Every email should culminate to a desired action you want the reader to take.
For example, are you offering a free consultation or eBook download? Do you want them to give you a call or send an email?
Guide your reader to exactly the action you want them to take. Words like “Start”, “Take”, “Make”, “Grow”, “Learn”, “Explore” and “Discover” will lead them there.
Finally, keep practicing! Test out different subject lines and styles of writing to discover what works for your customers and what gets them to connect with your brand.
Words by Kelly Dundon
Digital Marketing Executive
Caroline works in the marketing department of London Nest. Creating the promotional content, advertising videos on the website and writing frequent blog posts on top of monitoring all of the marketing analytics and web responses and updating the website, she is an integral part of the marketing team.