Stand out with E-mail Marketing

Stand out with E-mail Marketing

Over 205 billion emails are sent every single day. Plenty, if not most of those emails get sent straight to trash. If you want your prospects and customers to click, open and read your emails, you have to make them stand out.


Why Is Email Marketing Important?

It is the most trusted and credible source of digital communication for business professionals.

 

When you create engaging, valuable email content for your audience, your clients will love, trust and continue to do business with you. It’s really that simple.

 

Yet, email campaigns take time, energy and money — make sure you’re spending your resources wisely.


Email Marketing Habits You Need to Break

 

  1. You’re not saying enough.

Yep, you heard right. The concept of “short and sweet” isn’t appropriate for every situation. When the content is good, it pays to elaborate.

 

If you’re going to write a longer message, follow these tips:

  • Break your text into mini-paragraphs of 2-3 sentences.
  • Use bolding and italics to emphasize key points.
  • Use bullet points, numbered lists or sub-headings to kick off new sections.
  • Avoid word walls!

  1. Your subject lines fall flat.

The subject line is the first impression your audience gets of your brand. Use the space well!

 

Get creative, be thought-provoking. Show your prospect you understand their problem and have a solution. Avoid being too straight-forward and leave enough mystery to garner a “click.”


  1. You don’t have a compelling call-to-action.

Before writing an email, ask yourself what you want the recipient to do. Every email should culminate to a desired action you want the reader to take.

 

For example, are you offering a free consultation or eBook download? Do you want them to give you a call or send an email?

 

Guide your reader to exactly the action you want them to take. Words like “Start”, “Take”, “Make”, “Grow”, “Learn”, “Explore” and “Discover” will lead them there.

 

Finally, keep practicing! Test out different subject lines and styles of writing to discover what works for your customers and what gets them to connect with your brand.


Words by Kelly Dundon

Thuy Nguyen

Graphic Designer

21, graphic designer from the south east London. I work with a range of elements of marketing with design to produce both offline and online print services.